Guide · updated July 2026
Getting a website built: costs & prices, explained honestly.
Looking to get a professional website built for the first time, you'll find prices from €25 to €25,000 — and rightly wonder: what's normal? Here is the honest overview of web design costs in Germany, including all the hidden traps.
What does a website cost? The quick overview.
The cost depends less on the website itself than on the route you choose. Roughly speaking, in Germany:
| Route | Cost | The fine print |
|---|---|---|
| Site builder (Wix, Jimdo & co.) |
€15–50 per month, forever | You build it yourself and pay endlessly: after 5 years that's €900–3,000 — for a website that often looks like a template and never belongs to you. |
| Freelancer | €800–5,000 one-off | Huge quality range. Often billed by the hour — you rarely know the final figure in advance. |
| Classic agency | €3,000–18,000 one-off | Professional, but you also pay for the office, project management and meetings. Plus maintenance contracts of €60–250 per month are common. |
| SparWeb | €300–2,990 fixed price, one-off, net | The price is fixed before we start. No subscription, no mandatory follow-up costs — you maintain content yourself via your admin login. |
Our prices are net and exclude 19 % German VAT; our service is aimed at businesses. The comparison figures for other providers are typical market ranges and may be net or gross depending on the provider.
Typical market ranges according to current price overviews of German agencies and web design guides (2026).
Costs by website type.
Simple homepage / one-pager
For self-employed people who want to be found professionally: introduction, services, contact — with mobile optimisation, SSL and basic SEO.
Business website with sub-pages
The standard for small businesses: several sub-pages, gallery, contact form and extended SEO.
Custom web design with animations
When your website shouldn't just inform but impress: tailor-made design with animations — like this very page.
Getting an online shop built
Your own shop with product management, cart and payment integration — one-off, with no monthly shop fees to us.
The hidden costs nobody talks about.
- Subscription models: “From €39 a month” sounds cheap — but that's over €2,300 in 5 years, and the website still doesn't belong to you in the end.
- Maintenance contracts: Many agencies charge €60–250 monthly for updates and small text changes. With us you change texts and photos yourself — free, with your own admin login.
- Change costs: With hourly billing, every change after go-live costs extra. A fixed-price model protects you from that.
- Hosting & domain: Apply everywhere (about €5–15 per month, depending on provider) — we set both up for you and advise you on the cheapest route.
Two questions, answered honestly.
Build it yourself or have it built?
With a site builder you can do it yourself — but be honest about the maths: 20–40 hours of learning, and the result often looks like a template. With us your website is online from €300 in 5–7 working days — professionally designed and findable on Google. You still maintain the content yourself afterwards.
How can SparWeb be this affordable?
No magic, just a lean model: no open-plan office, no project-management layers, no advertising budgets added to your price. You pay for design and implementation — not for the apparatus around it. That's why agency quality comes as five packages from €300 to €2,990.
Frequently asked questions about costs.
How much does a simple website cost?
A simple, professionally designed website (1–2 pages) usually costs €1,500–5,000 at agencies, from around €800 with freelancers. At SparWeb it starts at a €300 fixed price — including mobile optimisation, SSL and basic SEO.
How much does an online shop cost?
Online shops typically cost €5,000–25,000 at agencies. At SparWeb your own shop with custom design, product management, cart and payment integration costs €1,990 — one-off, no subscription.
What running costs does a website have?
Hosting and domain are standard (from about €5–15 per month) — many providers add maintenance contracts of €60–250 monthly. At SparWeb there are no mandatory follow-up costs: you pay the fixed price once and maintain content yourself via your admin login.
Why is SparWeb so much cheaper than other agencies?
Because we work lean: no office costs, no project-management layers, no advertising budgets passed on to your price. You pay for design and implementation — not for the apparatus around it.
Want to know what your website costs?
Tell us what you have in mind — you'll get an honest reply with a fixed price within 24 hours.
Free · non-binding · no sales pitch